About Simply There Care


Hello, I’m Beauty Phiri, the proud owner of Simply There Care. I have dedicated my life to caring for others, with over 20 years of experience as a healthcare assistant in both private healthcare and the NHS. 

For the past decade, I have focused on providing personalised care in private homes, supporting people with a variety of neurological disorders. 

I have witnessed firsthand the challenges that families face as their loved ones reach an older age. 

I founded Simply There Care because I believe everyone deserves to live their final years with comfort and respect. 

Our small team is made up of passionate, qualified women who share my commitment to delivering exceptional care.



A Holistic Approach to Care

At Simply There Care, we pride ourselves on delivering patient-centred care, which considers the unique needs and preferences of every individual. We involve patients and their families in all decision-making processes, ensuring that every aspect of care is respectful and appropriate.

Our Holistic Assessments focus on:

  • Personalised Care Plans - tailored to address physical, emotional and nutritional needs.
  • Nutrition and Hydration - ensuring that your loved one receives proper nourishment for a healthy lifestyle.
  • Mental Capacity Considerations – respecting choices while ensuring safety through thorough assessments.


Our Values: Respect and Dignity

We believe that every individual deserves respect and dignity throughout their care journey. Our team encourages independence, while providing necessary support for daily activities such as bathing, dressing, and mobility. We are dedicated to creating a safe environment where your loved one can thrive.


Commitment to Excellence

Our commitment extends beyond just meeting basic needs - we strive for excellence in every aspect of our service. From conducting risk assessments to maintaining a clean and safe environment, we uphold the highest standards of care. Above all, we are devoted to improving the lives of those we serve.

If you’re looking for compassionate home care for your elderly loved one, then Simply There Care is here for you. Together, we can ensure that they receive the love and support they deserve, while continuing to enjoy the comfort of their own home.

"Simply There Care looked after my mother for 5 years as she suffered from dementia. Beauty cared for my mother as if she was her own mother. My mother's face would light up when Beauty arrived. She made my mother feel secure, loved and happy. Beauty organised a whole rota of help for my mother when she was not available and was always at the end of the phone if I needed her when I was caring for my mother. Her level of care went above and beyond, with such knowledge and joy, making what can be a very stressful time into a pleasurable experience and memories to be cherished. Beauty is a unique woman and anyone who is lucky enough to have her care for them not only will have a lovely time with her but will make a friend for life."

Susy Frescobaldi

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